Selected Work
Six engagements. Fourteen years of method.
Each project below began with a problem that resisted simple framing. The work is documented as it happened: the constraints, the decisions, and the outcomes.
Nadex Mobile PWA
Active traders using the desktop platform were not adopting the mobile app. The gap was not feature parity — it was interaction model. Desktop trading relies on precision; mobile required a fundamentally different approach.
Session engagement: +73% · Order errors: −25% · App Store rating: 4.2★
Read case study →Nadex New Web Platform
An enterprise SaaS platform had grown from three modules to nineteen without a corresponding investment in navigation. Power users had developed workarounds. New users were not becoming power users.
Navigation errors: −48% · Findability score: +57% · Feature adoption: 84%
Read case study →Account and Payment Improvements
Payment-related enquiries made up 17% of all contacts to the Trading Services team. A five-day discovery sprint combining call-centre shadowing, affinity mapping, and domain expert interviews produced a reclassification of the problem rather than an incremental redesign.
Bank verification: 35% → 76% · Customer service contacts: −54%
Read case study →Conversion Funnel and Sign-Up Flow
A retail banking client had an onboarding completion rate of 34%. The form had not changed in six years. The brief was to improve the number. The real problem was different — and the solution required rethinking what the form was actually for.
Completion rate: +65% · Time to complete: −47% · First-attempt success: 91%
Read case study →Method
Every engagement begins with a question, not a solution.
The methods documented across these six projects are not a skills list. They are a record of what the work required: affinity mapping, heuristic evaluation, Design Sprint facilitation, IBM Hills, Red Routes prioritisation, Lean UX, Dual-Track Design, and stakeholder alignment at C-level.